About City Flower
A Stronger
Tomorrow, Together
From a single store founded in 1987 to a growing retail presence across the Kingdom, City Flower has evolved through a clear commitment to people, value and everyday customer needs. Built on trust and strengthened through continuous innovation, we continue to expand our business, brands and capabilities while creating meaningful value for different demographics.
Milestones of Growth
A journey built on trust, resilience and a relentless focus on our customers — every milestone reflecting our commitment to grow, adapt and create greater value for the communities we serve.
Foundations of Retail Excellence.
Established as Asian Store, a localized retail enterprise focused on community-centric commerce and consumer satisfaction.
Strategic Brand Re-engineering.
Successfully executed a comprehensive corporate rebranding strategy, officially launching the City Flower corporate identity to scale operations regionally.
Market Leadership & Diversification.
Now operating a diversified corporate portfolio across the Kingdom of Saudi Arabia, anchored by a footprint of 24+ operational units, including 4 hypermarkets and 20 department stores, alongside strategic investments in multiple business sectors.
Vision
To be loved as the most affordable retailer of quality products and services, focused on making the customer smile.
Mission
Deliver the widest product selection, most competitive prices, and highest service standards, through operational excellence and strong supplier partnerships in quality and cost control.
Purpose
To help ordinary people who buy quality products save money and lead a better life.
Beyond Retail
Other brands under the City Flower group, each with its own story.
A popular restaurant chain based in Saudi Arabia, known for its famous roasted chicken and serving delicious, family-friendly meals at every location.
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A premium fitness destination offering state-of-the-art equipment, expert trainers, and a results-driven training experience for every fitness level.
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A premium hotel in Buraydah, offering elegant suites, warm hospitality, and a refined stay experience for business and leisure travelers alike.
Visit WebsiteOur values guide how we serve, grow, lead, and build lasting relationships every day.
Customer First
We prioritize customer satisfaction by delivering quality products, convenience, and dependable service every day.
Trust & Transparency
We build lasting relationships through honesty, accountability, and ethical business practices.
Growth Through Innovation
We continuously evolve our retail and e-commerce experiences to serve customers better.
Teamwork & Respect
Our people are the foundation of our success, and we believe in collaboration, inclusivity, and mutual respect.
Service Excellence
We are committed to creating smooth, welcoming, and memorable shopping experiences.
Community Commitment
We strive to positively impact the communities we serve through responsible business and meaningful connections.
Quality & Value
We carefully select products and brands that offer the right balance of quality, affordability, and trust.
Leadership by Example
We believe strong leadership inspires stronger teams, better service, and continuous improvement.